Cultural diplomacy poised for a bigger role, to promote Brand India: ICCR chief Amarendra Khatua
Politics divides, culture connects. In Shanghai, a pact was signed between India and China to recreate Raj Kapoor’s 1951 classic Awaara into a contemporary Chinese opera.
Amarendra Khatua, the new director-general of Indian Council for Cultural Relations (ICCR), who was in Shanghai to deliver the keynote address at the 18th China Shanghai International Arts Festival (CSIAF), struck an upbeat note on long-standing civilisational ties and promoting cultural exchanges in Tier-II and Tier-III cities in India and China. The joint theatrical remake of Awaara, which remains the most popular Indian movie in China, hints at more such collaborative cultural tie-ups India is set to pursue in days to come.
“Cultural diplomacy is poised to play a bigger role in India’s foreign policy calculus in days and months to come and promote Brand India,” said Khatua, a veteran diplomat who is also famous as an accomplished poet who writes and translates in English, Hindi and other Indian languages.