Branding SDGs: Star power blitz & glitz to tell world about UN Global Goals
Seven billion people, seven days and 17 goals. Call it Mission 7717, if you like, or simply Mission 17. Blending glamour, glitz, star shower and snappy story-telling, the staid United Nations, known for pompous well-meaning speeches, has launched an audacious path-breaking campaign to tell the world about its “Global Goals” of weeding out poverty, combating inequality and climate change by 2030.
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