Yoga a source of inner strength: PM Modi
“When the unseen coronavirus knocked on the doors of the world, no country was prepared for it in terms of resources, capability and mental state. We all have seen that …
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Yoga a ray of hope & confidence in time of pandemic: PM Modi
Yoga is a great medium of self-confidence and a ray of hope as India and the world fights pandemic, said Prime Minister Narendra Modi while marking the seventh International Yoga …
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Cultural diplomacy poised for a bigger role, to promote Brand India: ICCR chief Amarendra Khatua
Politics divides, culture connects. In Shanghai, a pact was signed between India and China to recreate Raj Kapoor’s 1951 classic Awaara into a contemporary Chinese opera.
Amarendra Khatua, the new director-general of Indian Council for Cultural Relations (ICCR), who was in Shanghai to deliver the keynote address at the 18th China Shanghai International Arts Festival (CSIAF), struck an upbeat note on long-standing civilisational ties and promoting cultural exchanges in Tier-II and Tier-III cities in India and China. The joint theatrical remake of Awaara, which remains the most popular Indian movie in China, hints at more such collaborative cultural tie-ups India is set to pursue in days to come.
“Cultural diplomacy is poised to play a bigger role in India’s foreign policy calculus in days and months to come and promote Brand India,” said Khatua, a veteran diplomat who is also famous as an accomplished poet who writes and translates in English, Hindi and other Indian languages.
The Great Indian Yoga Show: Projecting soft power across continents
It promises to be a spectacular show, inviting the world to revitalize its sinews through the ancient Indian practice of yoking body, mind and spirit. With barely days to go for the first International Yoga Day, the Indian government is leaving no stone unturned to showcase the country’s greatest soft power export to a global audience, cutting across hemispheres and continents.
The UN will commemorate the inaugural edition of International Yoga Day on June 21, with UN Secretary General Ban Ki-moon and General Assembly President Sam Kutesa in attendance. External Affairs Minister Sushma Swaraj will represent India at the event, commemorating the first International Day of Yoga at the UN Headquarters in New York. It will be broadcast live at Times Square, the pulsating heart of Manhattan, to a global audience.
Showcasing Soft Power
In a curtain-raiser media event giving a peek into an array of events lined up to celebrate this high moment in yoga’s global journey, Sushma Swaraj eloquently described yoga as “the soft power of India” which can usher in lasting peace for a violence-wracked world.
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