The Great Indian Yoga Show: Projecting soft power across continents
It promises to be a spectacular show, inviting the world to revitalize its sinews through the ancient Indian practice of yoking body, mind and spirit. With barely days to go for the first International Yoga Day, the Indian government is leaving no stone unturned to showcase the country’s greatest soft power export to a global audience, cutting across hemispheres and continents.
The UN will commemorate the inaugural edition of International Yoga Day on June 21, with UN Secretary General Ban Ki-moon and General Assembly President Sam Kutesa in attendance. External Affairs Minister Sushma Swaraj will represent India at the event, commemorating the first International Day of Yoga at the UN Headquarters in New York. It will be broadcast live at Times Square, the pulsating heart of Manhattan, to a global audience.
Showcasing Soft Power
In a curtain-raiser media event giving a peek into an array of events lined up to celebrate this high moment in yoga’s global journey, Sushma Swaraj eloquently described yoga as “the soft power of India” which can usher in lasting peace for a violence-wracked world.
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